Formula E has appointed TSBA to represent its adrenaline-fuelled motorsports brand worldwide.
The auto racing event has set out to change the face of motorsport, the automotive industry and the way the world views sustainability by reinventing racing with some leading brands in tow.
Audi, Jaguar, Renault, DS Virgin, Mahindra, NIO and Venturi already race within the series while BMW, Mercedes and Porsche will join with immediate effect.
Meanwhile, the sport’s portfolio of sponsors has also been bolstered with the likes of Visa, Qualcomm, TAG Heuer, Julius Bar and more.
Formula E races take place across the globe from Hong Kong to Berlin and New York to Sao Paulo on city circuits. These races are attended by a growing global fanbase with more than 190 million people watching on mainstream media.
TSBA is looking to rope in partners from across gaming, toys, clothing, automotive and technological products.
Ben Padley, marketing and brand director for Formula E, said, “We are delighted to be working with TSBA on our vision for consumer products that represent the ethos of Formula E.”