In its zest to develop new location-based attractions inspired by Peppa Pig, Entertainment One has entered into a global partnership with Merlin Entertainments.
In a deal that covers all territories excluding the UK, e-one will roll out new attractions and themed accommodation featuring Peppa Pig and all her family and friends.
As part of the agreement, Merlin will have the exclusive rights for all location-based entertainment formats with the exception of China which will be licensed to Merlin on a non-exclusive basis.
In collaboration with eOne, Merlin will create fully branded, standalone Peppa Pig attractions in multiple formats, as well as the development of dedicated branded areas within existing Merlin’s Resort Theme Parks.
Merlin expects to open in-park areas in two Resort Theme Parks in 2018 and it is expected that the first standalone attraction will open in 2019.