Canadian on-demand kids service Ameba TV has entered into a short-form content deal with L.A.-based global media company Studio 71 for nearly 350 YouTube videos.
Also in the deal are videos from pre-school CGI-animated music series The Gigglebellies, LEGO-inspired Michael Hickox Films and novelty song-based Parry Gripp.
Currently reaching nearly half a million subscribers, learning channel, The Gigglebellies features nursery rhyme and educational monster truck videos plus other songs for children.
Michael Hickox Films includes homemade stop-motion videos that Hickox creates from LEGO and similar brand toys. To date, the channel is closing in on one million subs.
Rounding out the deal are novelty- and meme-themed songs from award-winning singer/songwriter and internet phenom Parry Gripp.
Hit songs from the self-titled series, such as “Spaghetti Cat (I Weep for You)” and “This Is the Best Burrito I’ve Ever Eaten,” have helped the channel attract more than 450,000 subscribers.
Ameba TV is currently available on more than 300 platforms including smart TVs, game consoles, connected TV devices, tablets and phones. XBOX 360, Roku, LG Smart TV, Sony, Amazon Fire, TiVO and Opera are among its growing partner base. It most recently made its entire catalogue available to Amazon Prime users through the SVOD’s Streaming Partners Program.
On the other hand, Studio71 is a joint-venture between German media group ProSiebenSat.1, TF1 and Mediaset. It has Lilly Singh, Logan Paul, Flula Borg, Epic Meal Time and global superstar Dwayne The Rock Johnson among its top creator partners.
To date, the company’s 1,300-plus channels drive seven billion monthly views, representing 19 per cent of Google Preferred inventory.