Space Race, LLC, the global production company behind the popular and award-winning preschool television series, ‘Space Racers’ announced it has entered into a key partnership with leading Chinese children’s entertainment and media company UYoung.
In a far-reaching partnership, UYoung will distribute a localized version of the Space Racers television show via multiple channels and also build a wide-ranging merchandising program.
“As we continue to build the Space Racers brand, we are delighted by the degree to which curiosity around space exploration is universal among children across all cultures,” said Michael Matays, CEO of Space Race, LLC and Executive Producer of Space Racers.
“Though Space Racers is currently translated into more than 25 different languages and shown in 130 countries, partnering with a valued and successful television distribution and consumer products business such as UYoung is set to expand our audience tremendously. By delivering vibrant STEM programming to children in China, one of the world’s largest markets, we elevate our licensing program to a new level. We are excited to see Space Racers perform with the Chinese audience, both on TV and in consumer products.”
Clara Young, Vice President International Business UYoung, said: “We are delighted to be representing Space Racers in China. We know that the series’ strong STEM education theme, stand out characters and engaging storylines will resonate well with Chinese children and parents and we look forward to talking to our broadcast and consumer products partners about this exciting series.”
The Space Racers brand has grown steadily from 2014, the launch year of its first season on public television, through further streaming partnerships, to the current second season, which debuted November 2016 on Universal Kids’ Sprout programming block.
Since its Sprout premiere, Space Racers has consistently been a top show for children ages 2-11 on the network.
Space Race, LLC, based in New York, is the global production company behind Space Racers and specializes in children’s programming and educational entertainment. Space Racers currently airs in over 130 countries across the globe and is available in more than 25 languages.