Sony Pictures launches Jumanji merchandise, apparel

To mark the DVD release of Jumanji: Welcome to the Jungle, Sony Pictures Entertainment has launched an official e-commerce store with online marketplace Redbubble.

The site will feature 12 official merchandise designs as well as nine original designs created by an independent artist within the Redbubble community, which will be exclusive to the site.

Jumanji: Welcome to the Jungle is a part of the Jumanji franchise, released in 2017. The film stars Dwayne Johnson, Jack Black, Kevin Hart, Karen Gillan, Nick Jonas, and Bobby Cannavale.

Set twenty-one years after the first film, the plot follows four teenagers who are transported into the video game world of Jumanji, playing as the characters they chose. Uniting with another player, they must overcome the game’s magical power in order to win and return home.

Commenting on the association, Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment said, “Jumanji: Welcome to the Jungle became a fan favorite globally, and we want to engage those fans and thank them for making it the fourth highest grossing film of 2017.”

To make it more interesting, fans will also have the chance to include graphics on products such as apparel, stickers, home decor, stationery and more.

“Our collaboration with Redbubble gives us a way to extend the reach of the Jumanji brand, while giving moviegoers a new way to express themselves about the movies they love,” Stevens further added.

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