HomeMerchandise LicensingNASCAR Team Properties taps Yeti as official outdoor partner

Merchandise Licensing

NASCAR Team Properties taps Yeti as official outdoor partner

May 22, 2017

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The NASCAR Team Properties has selected drinkware specialist Yeti to serve as the official outdoor partner for both the NASCAR brand and the NASCAR racing teams.

As per the terms of the multi-year agreement, the American company will develop a variety of NASCAR and team-licensed merchandise including drinkware, coolers and soft-sided coolers.

“Yeti is a dynamic and wildly popular brand that will be a welcomed addition to our industry and fans,” says Steve Phelps, executive vice president and chief global sales and marketing officer, NASCAR.

“There continues to be great momentum surrounding our business as evidenced by nearly ten new brands entering the sport at the Official level this year,” he added.

Yeti will also join the NASCAR Fuel for Business Council that brings together an exclusive group of nearly 55 official NASCAR partners.

The business-to-business environment aims to offer opportunities for many Fortune 500 companies to work together to address specific corporate needs.

Yeti’s first licensed NASCAR collection is now available online at Yeti.com and YetiCustomShop.com.

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