British heritage brand JCB will celebrate 20 years in the licensing and consumer products arena at Brand Licensing Europe this week.
Here, it may be noted that the company signed its first licence way back in 1997 for kids and men’s apparel and since then has built up a portfolio of over 55 licensees selling across multiple categories.
Today, the JCB licensing programme offers everything from pyjamas, bedding, toys and books for younger fans, through to clothing, tools and accessories for the older generation.
BLE will see JCB present a new category and retail opportunities to visitors as it looks to further build the programme.
