IMG partners with Tetris brand to launch licensed products in Asia

The Tetris Company has appointed IMG as its merchandise and licensing representative to launch a range of products in the Asian market until 2020.

In celebration of the Tetris brand’s 35th anniversary, which is scheduled to take place in 2019, IMG will target key product categories including apparel, fashion accessories, bags and backpacks, footwear, consumer electronics, home décor, and furniture among others.

Miki Yamamoto, SVP of Licensing, IMG  said, “Tetris is one of the top-selling video games of all time. It’s played across all age groups from teenagers seeking unique and innovative products, college students looking for a smart and intelligent lifestyle, and parents who have been enjoying Tetris since they were young. We are delighted to be working with The Tetris Company to capture the hearts of the game’s fan base with new products, and build upon the popularity of this cultural phenomenon.”

The collection will be launched in Korea, China, Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and also through select retailers in Japan.

“IMG has an established reputation for its work with many of the world’s most-recognized consumer brands to introduce innovative, high-quality branded goods across Asia, and we see this partnership as an integral step to solidify Tetris as one of the greatest video game brands of all time,” said Maya Rogers, President and CEO of Blue Planet Software.

Since its release in 1984, Tetris has grown to become one of the most popular and recognizable video game brands worldwide, combining continuous, challenging fun with mental stimulation.

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