The Ferrero Group has appointed Global Icons as its worldwide licensing agent for its Kinder Surprise brand.
In the terms of the agreement, Global Icons will aim to deliver merchandise that reflects the joy, pleasure, trust and taste experience of the brand. It will also target key categories including apparel, sports, stationery, back-to-school, children’s bedroom storage, luggage and bags, gifting and gadgets.
David Williams, general manager, Global Icons Europe observed, “Our agency is delighted to partner with this exciting brand and deliver a premium brand experience, by introducing new consumer touch points, whilst maintaining and leveraging the Surprise element and the quality of Kinder Surprise.”
