Disney has introduced a new e-commerce division called shop Disney that will offer an assortment of Disney, Pixar, Star Wars and Marvel products for fans of all ages.
The new product assortment on shopDisney.com will aim to reflect the company’s commitment to create merchandise tailored to different demographics and will include categories such as trend fashion and accessories, toys, home and collectibles.
shopDisney.com will also feature twice the amount of Disney Parks merchandise and customizable products previously available.
Moreover, the e-commerce website will feature a number of co-branded products and collaborations from brands like Coach, Le Creuset, Spyder, Steiff, Rag & Bone and more.
New and exclusive capsule collections will also be regularly introduced on the website’s shop-in-shop, The IT List, which will initially launch with Mickey- and Minnie-themed denim from SIWY as well as Disney Princess and Villain nail wraps from NCLA.
The new Disney store prototypes are now open in Century City, California and Northridge, California in the U.S. as well as in Nagoya, Japan, and Shanghai, China.
Two more prototypes are set to open this year in Miami, Fla. and Munich, Germany.
