Discovery Consumer Products has tied up with Academy Sports and Outdoors (ASO) to bring in a new line of Discovery Adventures items for outdoor travellers.
With the initial roll out featuring tents and sleeping bags for both kids and adults, the new lifestyle brand offers a full range of products, experiences and services.
“We are excited to partner with Discovery Adventures to provide our customers with new, quality products for their next outdoor adventure,” said Michelle Gloeckler, Academy Sports and Outdoors chief merchandising officer.
“This exciting line of products will make it easier for active minded families and outdoor enthusiasts to experience everything that nature has to offer at an everyday low price,” she added.
The new collection will come along with a new Discovery Adventures mobile app launched on March 30 that features useful tips for fending for oneself on any adventure or journey.
The app will feature weekly updates, news posts, outdoor VR, survival tips, essential tools and survival challenges.
The retail debut will also coincide with the launch of the new Discovery Adventures website and social platforms on Instagram and Facebook, creating an online destination for all things Discovery Adventure, featuring short form content, quizzes, interactive content, exclusive products and more.
