Balaji Motion Pictures Limited (BMPL), known to have produced a number of good film, has tied up with BRAT Films to extend its merchandising business. The film company has been founded by director Anurag Singh and producer Pawan Gill.
The collaboration comes with effect to Punjabi cinema’s first ever super hero film Super Singh that is releasing on 16 June worldwide.The filmstars Diljit Dosanjh and Sonam Bajwa among others.
Anurag has been instrumental in taking Punjabi cinema to newer heights and along with Dosanjh, the two have set new benchmarks in Punjabi films in every film of theirs. Now with the association with Balaji, the formidable combination hopes to touch even greater peaks not just in the film space but also in the merchandising and branding space.
Said Pawan Gill, producer of the film, “We are excited that the first ever Punjabi superhero film is also the first ever Punjabi film to have a full merchandise range launch before the release of the film and that the audience that has been showing so much love for our film’s pre-release gets to take a part of their beloved super hero Super Singh home with them!”
The collaborators have appointed Brand Monk Licensing LLP (BML) as the exclusive licensing agency to create and market the merchandise of Super Singh.
BML is a 360 Licensing company focused on entertainment and corporate brands for brand extension, licensing, distribution and merchandise.
The Licensing company has used international best practices to create the licensing programme with creation of complete style guide and processes.
On its part, BML has appointed WOWHeads, Gingercrush.com, Utpatang.com, Bollywoo.ooo, 1469 workshop and Bewakoof.com as licensees that will produce an impressive range of licensed products in various product categories such as Bobble Head, Bust, apparel, tee-shirts for men women and kids, accessories, mobile covers, stationery, stickers, novelty, Super Singh – super hero costumes and other gifting products.
Already there are more than 100 product SKUS and with the hugely anticipated June release of Super Singh, many more exciting products will be introduced into the market later this month.
This is for the first time that a film inspired wearable fashion range is being launched in India. As many as four fashion designers have made the fashion line which would include jackets, dresses, shirts, skirts and more. The range will be available on Bollywoo.ooo on the day of the film’s release.
The licensed products will be available online at leading marketplaces, partners websites and select Key retail, With the Licensees getting benefit of the promotion done by the star cast, the orders are already flowing in from UK, US , Canada, Australia and other international markets.
