Outdoor lifestyle and home ware brand Anarok has appointed Talisman Licensing as its brand extension specialist.
Known for its Kissing Animal designs, Anorak is inspired by childhood memories of camping trips taken by its founder Laurie Robertson.
The values of the childhood memories remain integral to the Anorak brand and its product mix that features designs of hedgehogs, badgers, border collies and more across its range of products.
Talisman will now work in tandem with Anorak to extend the brand and develop a collection of products to work alongside the existing range.
Matt Powell-Perry, director of Anorak said, “We are delighted to be working with Talisman Licensing. Anorak is a brand with a firm focus on design and quality, and it was very important for us to partner with a licensing agent with like-minded principals.
“Talisman demonstrates quality, attention to detail and brand-relevance throughout its work and we are thrilled to be partnering with such a forward-thinking agency.”
Julian Day, managing director of Talisman Licensing added, “Anorak’s iconic designs have a universal appeal and significant untapped potential.
“We are really excited to be working with the team at Anorak to help extend the brand into new and exciting product areas.”