Amazon will host a four day ‘Home of Black Friday’ pop up experience for the first time this year.
The retailer will host the pop up which it says will ‘celebrate the start of the Christmas shopping season and the UK’s biggest annual deals event’ – at 13 Soho Square, London from November 21 till 24 of this month.
Entry will be free of charge and doors will open to everyone on a first come first served basis from 12.30pm to 7.30pm. Back online, and this year the Amazon.co.UK, Black Friday Deals Store will be open from 00:00 on November 17 until 23:59 on November 26.
Customers will be invited to explore the best of Amazon’s Black Friday Sale and Amazon Prime, try their hand at a range of games to win prizes and take part in a number of themed workshops from foodie fun to crafts tutorials.
Visitors to the ‘Home of Black Friday’ can also sample new products and get advice from gifting and lifestyle experts.
Amazon will have new ‘Deals of the Day’ every day throughout the period ranging from Amazon devices, electronics and pet supplies to kitchen and home and garden items.
There will also be thousands of Lightning Deals – products available at a discount, in limited quantities for a short period of time introduced throughout the sale, with new deals becoming available as often as every five minutes.
“Customers tell us they love getting extra low prices so they can save on their Christmas shopping. This year we have hundreds of small businesses from our Marketplace offering great deals on their unique and creative products, making it even easier to find perfect gifts with our Black Friday sale,” said Doug Gurr, country manager, Amazon.co.UK.
“We’re making Black Friday more fun than ever by holding our first ever Home of Black Friday pop up in Central London and have just released our TV advert which features our iconic boxes having a sing-a-long to celebrate the festive season,” he added.