Allsorts Licensing has tapped Blue Sky Designs to develop a line of stationery, bags and gifts for its popular property, Hamsta World.
The new partnership will kick off Hamsta’s consumer products campaign in the UK ahead of the brand’s launch at the Spring Fair next year.
Blue Sky’s managing director, Stuart Browning, said: “Blue Sky is really delighted to have signed up with Happy Ink for its wonderful Hamsta brand across stationery, bags, novelty lighting and gifts.
“We are now going to the pub to start our intense product development process. The brand will be launched at the Spring Fair 2018 and we hope and expect to take the UK by storm with this cheeky and comical brand.
Hamsta World has shot to recent success with a series of shorts on YouTube.
