UBM kickstarts 6th edition of Children, Baby and Maternity Expo 2018

UBM India launched the 6th edition of Children, Baby and Maternity Expo India 2018 (CBME India) at the Bombay Convention and Exhibition Centre, Mumbai.

The inaugural ceremony took place in the presence of Chief Guests including Esha Deol – Bollywood Celebrity, Bharat Takhtani, Entrepreneur. Besides, special guests include Ajay Agarwal – President Toy Association of India; Yogesh Mudras, MD UBM India Pvt Ltd. and Abhijit Mukherjee, Group Director UBM India Pvt Ltd. amidst an industry gathering. A choice of dealers, distributors, influencers and merchandise heads from modern retail businesses, online retailers, service providers, business investors, and franchisee seekers were also attended the event.

Significantly, the event is well-supported by key associations such as Licensing Industry Merchandisers Association (LIMA), Indian Importers Chamber of Commerce and Industry (IICCI) and All India Association (AIAI).

The show brought together more than 450 major global and Indian brands, to showcase and launch an exhaustive spectrum of baby care products, toys, baby food, organic clothing, nutraceuticals, ergonomic furniture, licensing brands, stationery, gifts, infant safety technology, brain development tools.

This year, the trade fair saw massive participation from countries such as China, Canada, Korea; Singapore; Russia; Saudi Arabia; UK, USA, Vietnam, and Thailand.

CBME India 2018 comprised a number of salient features including power – packed knowledge sessions, seminars, discussion of new trends and various international pavilions to surge into the rapidly expanding and diverse retail sector in India.

Day one presented the Fashion N kids Concalve 2018 with the subject of revolution in kids wear and market trends. Whereas, day two will include an exciting session on ‘Leveraging License to Grow Your Market’, that will discuss the lucrative licensing and merchandising industry by covering top trends in licensing in the kids’ category.

Jiggy George, Head of LIMA, India feels that this is exciting times for licensing in India with the industry at a tipping point.

While the child care sector in India is still at a budding stage, it is one with immense potential due to an ever-growing population.

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