In its bid to select a master licensee for UEFA Euro 2020, the Union of European Football Associations, better known as UEFA, has launched a tender process.
The master licensee will be responsible for developing creative style guides, appointing licensees and retailers for across product categories and creating marketing activities to support the licensing programme.
The selected master licensee will also have rights to the UEFA Nations League Finals 2019 and 2021, the UEFA European Under-21 Championship 2019 and 2021, the UEFA European Women’s Championship 2021 and the UEFA Futsal Euro 2022.
The tender process will be administered by CAA Eleven, which manages the commercial rights to the UEFA national team competitions.
The Euro 2020 football tournament will take place in June and July 2020.
