Rogue Fitness, the leading fitness equipment supplier for elite athletes has announced an exclusive three-year equipment sponsorship deal with the World’s Strongest Man competition. The agreement will see Rogue Fitness provide branded equipment for the competition’s events from 2018 until 2020.
“We are excited to be working with one of the longest running competitions in strength sports,” said Rogue owner Bill Henniger. “It is a great opportunity for Rogue to continue to expand in the sport of Strongman around the world.”
Tony Lanni, VP Production, IMG that owns and produces World’s Strongest Man said, “We are thrilled and grateful to have the premier brand in fitness and strength with us at the World’s Strongest Man. We are certain that our athletes will benefit greatly from Rogue Fitness’ exceptional products and expertise, and we look forward to working with Rogue in both enhancing the athlete experience and in designing new challenges for our strongmen.”
Founded in 2006, Rogue has quickly emerged as the largest manufacturer of American-made strength and conditioning equipment, as well as a trusted source for quality fitness gear to gyms around the world.
From its earliest beginnings, the company has maintained a presence in the world of Strongman training, producing and distributing a wide array of yokes, power sleds, atlas stones, farmer’s walk handles, and specialty bars built above-and-beyond industry standards.
Now, by partnering with the longest-running and most hallowed annual competition in the sport World’s Strongest Man Rogue’s innovative design team and highly skilled manufacturing department will take on the welcome challenge of showcasing its equipment on Strongman’s biggest stage.
World’s Strongest Man, which celebrated its 40th anniversary this year, is the premier international competition in strength athletics. Each year, the final sees 30 of the sport’s most dominant athletes be pushed to their physical and mental limits as they pull trucks, planes and giant mining carts, and throw logs and 160kg atlas stones.
The competition TV series is broadcast worldwide, including on the CBS Sports Network in the US and Channel 5 in the UK.
