Global content creator, producer and distributor Endemol Shine Group has announced the launch of global brand licensing and ancillary rights to the award-winning gangster drama Peaky Blinders.
Endemol has partnered with award-winning show creator Steven Knight and producers Caryn Mandabach Productions and Tiger Aspect Productions.
As per the collaboration, Endemol Shine Group’s Brand Licensing team will represent a range of global ancillary rights for Peaky Blinders, which includes gaming and publishing.
Produced in the UK for BBC, the show is sold globally by Endemol Shine across 182 countries, including airing on Netflix.
Endemol will extend the lifecycle of the brand off-air, using the Group’s multi-territory reach and expertise in global brand management to drive local and global deals for the critically acclaimed property.
“Peaky Blinders is an incredibly unique show and a great addition to our portfolio, as we diversify our brand licensing offerings with exceptionally strong scripted IP,” said Owain Walbyoff, MD Gaming, Licensing and Merchandising at Endemol Shine Group.
Peaky Blinders will be featured at Endemol Shine North America’s booth at the upcoming Licensing Expo 22-24 May 2018 in Las Vegas.
Endemol Shine Group control brand licensing rights to some of the most recognizable IP in the world including MasterChef, Deal or No Deal, Big Brother, Simon’s Cat, Mr Bean, Money Drop and Fear Factor.
Peaky Blinders is a British television crime drama set in 1920s Birmingham, England in the aftermath of World War I. The series follows the exploits of the Shelby crime family. It was the first production to benefit from investment through Screen Yorkshire’s Yorkshire Content Fund.