Varun Beverages Limited, a key player in the beverage industry, inaugurated its greenfield production facility at Pathankot in Punjab , which will create in-house production capacity for Tropicana fruit juices, dairy based products, carbonated soft drinks, Aquafina water, Gatorade and Lipton ice tea. The company has also invested Rs 550 crore in this facility.
It is spread over ~41 acres in Pathankot district of Punjab, it will be the first fully backward integrated facility in India to manufacture the complete range of above products at a single location.
Ravi Jaipuria, Chairman, Varun Beverages Ltd. said, “The addition of these product categories to our portfolio will result in better asset usage as the seasonality in these categories is relatively lower and will augment our return ratios and profitability metrics going forward.The facility is strategically located close to target markets which will reduce time to market and enable optimization of freight & logistics costs, aiding margin expansion.
Ahmed ElSheikh, President & CEO, PepsiCo India “PepsiCo started its India journey from Punjab over 30 years ago and this latest investment by the PepsiCo ecosystem is a reiteration of our commitment to our Indio business growth story. PepsiCo’s new facility will act as a hub to address the growing demand for our well-loved beverage portfolio amongst consumers in the State and beyond.”
Varun Beverages Limited is a key player in beverage industry and one of the largest franchisee of PepsiCo in the world (outside USA). The company produces and distributes a wide range of carbonated soft drinks (CSDs), as well as a large selection of non-carbonated beverages (NCBs), including packaged drinking water sold under trademarks owned by PepsiCo.