The RHS has entered into an initial three-year deal with award winning craft distiller Warner Edwards which will see its logo on bottles on Honeybee Gin.
Having enjoyed a successful trial launch with the Craft Gin Club, the RHS-endorsed Warner Edwards Honeybee Gin was exclusively launched on September 26 in London.It has been chosen as ‘Spirit of the Month’ for October by the world-famous department store.
The gin will also be available on Warner Edwards’ own e-commerce site which launches in October and through a number of high-end on-trade establishments.
Every bottle will be sold with a packet of wildflower seeds to encourage the planting of bee-friendly gardens and spaces.
Additionally, Warner Edwards will work with the gardeners at RHS Garden Wisley in Surrey to install beehives within its relocated heather garden.
RHS Garden Wisley is home to the National Plant Collection of heather, with over 800 species and cultivars in the collection. The new heather garden, which opens in May 2018, will have a new location, new landscaping and café facilities.
Cathy Snow, licensing manager at the RHS, said, “This is a very important collaboration not just because it is a strong addition to the strand of our licensing programme that promotes UK craft businesses, but because of the high-quality product involved, and, of course, because of Warner Edwards’ role in the development of the relocated RHS Garden Wisley heather garden.”
