Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded line of footwear.
The Joester Loria Group, Mountain Dew’s licensing agent, brokered the deal.
Under the terms of the agreement, FILA will re-release one of its ‘90s designs–the M-Squad–with embroidered FILA logo branding and Mountain Dew-themed outsoles and midsoles.
Other products in the collection will include GLX branding on the sock liner and foot-bed as well as custom FILA x Mountain Dew branded packaging.
The FILA x GLX M-Squad collaboration is now available exclusively at Footlocker and Fila.com.