US drinks company ICEE is celebrating its 50 year-partnership with Coca-Cola with a series of POS displays for retailers to have and enjoy.
Despite ICEE launching more than 150 flavours, Coca-Cola has proven to be the most popular with fans and has remained to be a top flavour for five decades.
“It’s an exciting year for ICEE as we celebrate 50 years as America’s favourite frozen beverage and we’re thrilled to have had Coca-Cola by our side for all this time,” said Dan Fachner, president of The ICEE Company.
“There are not many days that go by where we don’t hear someone say their favourite ICEE flavour is Coca-Cola and we suspect it will remain one of our top sellers for years to come,” he added.
Dan Manning, region vice president at Coca Cola observed, “Congratulations to The ICEE Company on this important milestone. We are incredibly excited to build on our long-term partnership to inspire and refresh ICEE customers through unique, value-added programs.”
To commemorate the partnership, ICEE is launching new flavours that includes Fanta Sour Grape. Additionally, consumers can also enjoy the limited-edition packaging and golden spoonstraws.
