Funko has forayed into the food and beverage sector with the introduction of a new collection of breakfast cereals, according to a report in the License Global.
The company launched the cereal line featuring characters from its Pop Vinyl figure line such as Mega Man, Cuphead, Gollum, Jason Voorhees and Freddy Krueger.
“Funko, purveyors of pop culture and all things awesome, is committed to helping you start the day off right by putting the fun back in breakfast with FunkO’s,” the release said.
Each box contains O-shaped cereal in a shade of red, blue or green. In addition, the box also contains a collectible figure. Mega Man FunkO’s will be available at GameStop, Cuphead and Mugman boxes.
“Every breakfast starts with a bowl of brightly colored cereal that comes out of a box with a really cool mascot on the front and a prize inside,” the statement further added.
The company plans to add additional cereals throughout the year.
Last year, Nintendo teamed with Kellogg’s to create a Super Mario cereal with marshmallow power-ups. The box also included Amiibo functionality that awarded gold coins or a heart to “Super Mario Odyssey” players when they tapped the box on their Nintendo Switch.