Creating an nth degree of collaboration, the Danish fashion designer Camilla Staerk has joined forces with M&M’s to create the M&M’s by Staerk Designer Collection.
The design upgrade is timed with the candy’s 75th anniversary and it will be introduced Sept. 4 exclusively at Target nationwide. The colorful M-stamped chocolates aren’t getting an overhaul, but Staerk has upgraded the packaging with abstract interpretations of animal print-inspired designs for the brand’s milk chocolate and peanut M&M’s.
Staerk drew from Louise Nevelson sculptures for the milk chocolate print and from Mariel Hemingway’s look in Woody Allen’s “Manhattan” for the peanut version, which may or may not be immediately recognizable by the average Target shopper.
“With all of our collaborations, we seek out partners we know our fans will love and be inspired by” said Tanya Berman, Director, M&M’S Brand. “We love how Camilla incorporated her signature style to reimagine these special bags of M&M’S.”
Stærk, who developed her love of design through her family’s furniture business, is known for her unique print and surface designs. Through her partnership with M&M’S, she hopes to celebrate the signatures of both brands, and add unexpected twists in a complementary and playful fashion.
“The M&M’S collaboration is something completely different for me, and I loved every moment of the process” said Camilla Stærk, Founder and Creative Director, STÆRK Collection. “I welcomed the chance to apply what I do in fashion to create a strong design story for this exclusive packaging for the brand’s 75th anniversary.”
The collaboration is supported with a marketing campaign including retail displays and packaging and a print advertisement in the September issue of VOGUE.