Hello Kitty has slunk into the world of luxury foods with its first collaboration with the Australian patisserie café LuxBite.
Combining French techniques with Asian inspired flavours, LuxBite will now create a range of decadent cakes, macaroons and more, all co-branded with Hello Kitty for launch this month.
Bernard and Yen of LuxBite, said: “We have loved the brand for years and we know that a lot of our regulars love Hello Kitty, too – we are so excited to showcase our own take on the beloved icon by way of elegant and delicious cakes.”
Tom Punch, managing director of Haven Licensing, Australian licensing agent for the Hello Kitty brand, added: “We are thrilled to be partnering with LuxBite and working with its talented team as we know they will deliver something truly amazing into the world of food.
“We are so excited to welcome a new partner to the Hello Kitty portfolio and we are very eager to not only see the range but also taste the decadent LuxBite Hello Kitty cakes and macaroons.”