Delhi Duty Free in association with Pernod Ricard Global Travel Retail has launched Chivas XV in India.
The 15yo blended Scotch whisky Chivas XV, which is selectively finished in Grande Champagne Cognac casks, is the latest addition to the Chivas Regal portfolio.
To support the launch, brand experiences which showcase the spirit and bring to life the consumption moment of ‘Celebrate with XV’ were installed in prominent locations.
Pierre Henry Coppere, Brand Director Scotch Whisky at Pernod Ricard Global Travel Retail said, “We are looking to challenge conventions on how and when Scotch whisky should be enjoyed with Chivas XV and this vision comes alive in India’s first launch in Delhi Duty Free.”
Introductory with rich and sweet aromas of marmalade, cinnamon and juicy sultanas, the new Chivas XV blend then transforms into a medley of fruit flavours, butterscotch and caramel toffees, rounding off with a touch of vanilla in its finish.
Delhi Duty Free COO Ashish Copra said, “We are committed to providing world-class brand experiences to our consumers and are proud to be the launch partners of Chivas XV in India. With the ongoing trend of premiumization, Chivas XV should become an important part of the Scotch Whisky portfolio.”
Chivas XV is available at a recommended retail price of Rs.5140 (US$70) for 1 litre.