Dan Tana’s, the legendary 53-year-old West Hollywood, California Italian restaurant has named PROMINENT Brand + Talent as its exclusive global licensing agent.
The eatery has been welcoming generations of Hollywood’s most glamorous celebrities including Frank Sinatra, Michael Douglas, Adam Levine, Cameron Diaz, Jerry West, Jay Leno, Elizabeth Taylor, Drew Barrymore, George Clooney, Chris Rock, Rod Stewart, Cindy Crawford, Magic Johnson and many more.
“Dan Tana’s is an incredible, storied brand with a long history,” says Tana’s owner Sonja Perencevic.
“We are truly excited to be able to align with best in class partners to create a line of products and additional locations that will extend Dan Tana’s beyond the iconic, little yellow house on Santa Monica Boulevard and into the homes of many. We are proud owners and will ensure its legacy,” he added.
PROMINENT, a global brand management and licensing consortium will develop an exclusive line of branded products for Dan Tana’s in multiple categories, including sauces, pastas, olive oil, vinegars, fresh prepared & frozen foods, wine, spirits and more.
A coffee table book highlighting the restaurant’s first 50 years and featuring classic recipes is scheduled to be published soon.
First products will launch at retail in 2018. Additionally, the company will identify new locations around the world, with an initial focus in Asia and Europe, in which to license new Dan Tana’s restaurants.