Wayfair Inc, one of the world’s largest online destinations for the home, announced a new collection of furniture and décor in partnership with Cosmopolitan, sold exclusively on Wayfair.
The partnership was brokered by IMG, Cosmopolitan’s exclusive global licensing representative.
The line called, CosmoLiving by Cosmopolitan, was designed with the small-space living and affordable price points in mind, which is ideal for young adults settling into their first apartments or homes who want a chic living space that’s an extension of their personalities.
“Part of Wayfair’s goal of offering everything for the home is to help shoppers discover unique pieces that are different than what they see elsewhere, so they can create a space that’s truly their own. Exclusive collections like this collaboration with Cosmopolitan extend beyond offering distinct furniture and décor; this partnership showcases an innovative shopping experience that makes it easy and fun for customers to find exactly what they want through stunning photos, detailed product reviews and more,” said Liza Lefkowski, head of brand, creative and curated experiences, Wayfair.
Offering dozens of unique and affordable products for the home ranging from sofas and armchairs to ottomans, area rugs, and nightstands, CosmoLiving draws inspiration from the latest runway styles and on-trend designs to ensure the collection is as beautiful as it is functional.
Manufacturing partners include Dorel Home, Rugs America, and Westport Linens.
“Cosmopolitan is a champion of chic modernity and femininity in every form, and with the release of this stylish new home collection, beautiful, functional and sophisticated design is at the heart of every piece allowing ‘Cosmo’ readers of all ages to express their living space as an extension of their personal wardrobe,” said Steve Ross, global chief licensing officer and head of brand development for Hearst Magazines.
The line features feminine statement pieces such as the emerald green velvet Liberty sleeper sectional; the sleek 3-piece Westwood dining set, an artful brass metal base with a tempered glass top, paired with two modern dining chairs; and the Merrick rectangular desk with its sturdy-base and brilliant white finish, accented by antique brass hardware.
Wayfair customers can also discover CosmoLiving area rugs that range in size, color, and pattern, including the Moroccan Tenzin, a magenta and orange tribal print described as “a killer zigzag pattern with various shades of pink and other hues uniting for maximum impact.”
As a part of the CosmoLiving launch, Wayfair customers and Cosmopolitan readers have a chance to win a room makeover with Wayfair featuring furniture and décor from the line.