Twin-Star International, a leader in electric fireplaces and a designer and manufacturer of home furnishings is all set to unveil its new company brand and logo along with new products at the Las Vegas Market that goes on from Jan. 28 to February 1. Its remodeled Las Vegas showroom is located in World Market Center.
For this endeavour, Twin-Star International will turn to Twin Star Home and launch new overall merchandising strategies as well as six lifestyle collections in collaboration with award-winning designer and creative strategist, Jena Hall.
“This announcement marks an important evolution of our company and expansion beyond our current successful core fire products,” said Lori Gonzalez, CEO. Twin-Star International. “Looking through the lens of our consumers, we will focus on creating new and design-rich home furnishings that offer innovation that matters to consumers and enhances not only their environment and aesthetics but also the way they live,” she added.
Twin-Star has invested in proprietary consumer market research that has provided its product development team with valuable insights into their core consumers and what is important to them.
This research has helped the company better understand consumer lifestyles and behaviours as it relates to how they live, work, and entertain in their homes as well as how they shop and buy, and has enabled Twin-Star to expand its home entertainment, living room and home office categories.
Twin-Star International is an award-winning manufacturer of home furnishings, including electric fireplaces and furniture, many with integrated media solutions.
