Oscar-winning actress Reese Witherspoon has entered into partnership with Columbus-based fashion retailer Eloquii. The actress, through her lifestyle brand Draper James, has partnered with Eloquii to create a capsule collection for spring and summer, called “Draper James for Eloquii.”
Prices in the collection range from USD 55 to USD 225.
The Draper James for Eloquii collection of 30 designs, including dresses and separates, combines Draper James’ Southern aesthetic with Eloquii’s expertise in fitting women sizes 12 through 28.
“Collaborating with outside designers like Witherspoon is “something we’ve been pursuing practically since opening the doors,” said Eloquii creative director Jodi Arnold.
The Draper James for Eloquii collection is sold through Eloquii stores, including the Easton Town Center location, and Eloquii.com. The collection will also be available on DraperJames.com, through exclusive trunk show events in Draper James stores and RentTheRunway.com.
Born in New Orleans and raised in Tennessee, Witherspoon launched the Draper James direct-to-consumer clothing line online in May 2015. She named it in honor of her grandparents, Dorothea Draper and William James Witherspoon. The brand opened a store in Witherspoon’s hometown of Nashville a few months later.
Eloquii was originally a sub-brand of The Limited but was shut down in 2013. It was then brought back as a standalone company in 2014 when former Limited employees saw potential in the plus-size sector and branched out on their own but strictly online.
