Turner’s popular emoticon, Tuzki, is all set to take the international world of glitz and glamour by storm. Turner India has announced a collaboration with Indian ace designer Manish Arora for the international launch of a special Tuzki-inspired fashion collection.
Amidst the sunset hues and mystical midnight tones plucked from the robes of Merlin, you will spot China’s most famous emoticon, ‘Tuzki’ at the fall 2018 collection at Paris Fashion Week. The quirky rabbit adds a playful element to the eclectic mix.
Launched as ‘Orange is the new Zen’, this year year marks a milestone for the designer, celebrating 10 glorious years of showcasing stunning designs at one of the world’s most prestigious fashion week.
The collection include t-shirts, dresses, jackets, pants, sweat shirts and accessories such as backpacks, pouches and clutch bags.
Inspired by the quirky rabbit, these designs will be widely promoted and available for sale across Manish Arora fashion stores in China, before bringing it to the Indian market.
Commenting on the collaboration, the ace designer said, “It feels great to partner with an iconic brand like Tuzki. This unique collection was inspired by this special rabbit. He personifies a composed, relaxed yet a cool lifestyle, one that is similar to mine. The collection is a story of Tuzki’s day in Paris where he is seen meditating below the Eiffel Tower, chilling in his room with a glass of wine and watching nature from the window, highlighting the fascinating character that he is. Being a Tuzki fan, it’s a pleasure to be a part of his world now, in my own way.”
Who is Tuzki?
Tuzki is a popular illustrated bunny character, created by Momo Wang. With peculiar movements and humorous body language, groovy dance moves and a penchant for milk, the mischievous bunny quickly became an Internet sensation in China. Featured in a variety of emoticons, her character has become popular with QQ and MSN users. Nowadays Tuzki has extended his emoticon popularity to different major messaging platforms.
Inside Manish’s fall 2018 collection:
Embodying these unique traits and features of the emoji icon, the collection is a unique dove-point between Tuzki’s quirky characteristics and Manish’s shrewd expertise. The collection features apparels that put the spotlight on Tuzki’s funny traits and peculiarities through the fashion designer’s archetypal creativity with a blast of colours.
Take a look:
The collaboration is all set to take Tuzki’s presence to an unprecedented international level, expanding his popularity beyond the China borders.
