Brand extension and strategy agency Licensing Link Europe will handle UK licensing duties on behalf of brand licensor Consumer Product Connection of Spain for the amazing new fashion and accessories brand Chic & Love, it is known.
Thanks to an alliance with the jewellery brand, Chic & Love will incorporate Swarovski crystals into many of its collections adding a differentiating element for its products that will underline the affordable luxury message inherent in the brand and its style.
Chic & Love is licensed to many trusted manufacturers and distributors worldwide in more than 12 countries including the UK.
“Licensing Link Europe has already clearly demonstrated its deep understanding of the UK market and insight into licensing strategy across diverse brands,” said Julien Barbier, MD at Consumer Product Connection, the master agent for the brand. “Its professionalism, expertise and reach make it the right agency for this highly original and appealing brand in this very important market,” she added.
Chic & Love launched in Spain in June 2017 with a presence in some of Europe’s biggest retail names, including El Corte Ingles, Carlin and FNAC. The first product launch has been a pan-European deal with Miquel Rius, a pioneer in the manufacture of functional and designer stationery for both students and professionals. The Miquel Rius range includes notebooks, wallets, backpacks, toiletry bags, pencil cases and mugs.
