HEAD expands licensing drive, secures deals for fragrance and sports drinks

The HEAD sports brand is all set to expand its licensing programme by securing two more deals for fragrance and sports drinks.

The transaction was brokered by License Works.

Bohemia Healing Marienbad Waters (BHMW) has secured a multi-year deal to launch a new range of sports drinks under the brand name. The collection includes still and sparkling mineral water, isotonic drinks, and energy drinks.

“We have been for a while looking in the area of sport drinks to find an appropriate partner which has the experience and the ability to look into this category with an eye on innovation, quality, heritage and the will to create something special,” Giuseppe Faranna, VP and division manager for licensing at HEAD Sport was quoted as saying.

On the other hand, Kredo Beauty will be launching a line of HEAD fragrances in India.

“We believe that the products are hitting the taste of the Indian market and that soon HEAD toiletries will be a piece-of-choice for people which are looking for a sports-inspired lifestyle toiletry product. We are excited and curious to learn more about this market and Kredo will help us to conquer it,” Giuseppe further stated.

The ten different fragrances launch this month across all channels and include Eau de Toilette and Perfumed Body Spray for men and women.

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