Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation of fans.
King Features, Betty Boop’s exclusive worldwide licensing agent, brokered the deals.
The partnership will kick off with Posen, who has revealed his signature Betty Boop dress collection featuring Pantone’s Betty Boop Red in the March issue of Marie Claire. The new line aims to encapsulate Betty Boop’s spirit and features two signature red dresses, which are now available on ZacPosen.com.
The collection’s debut also coincides with the launch of MAC Cosmetics’ Betty Boop Red lipstick, which is also now available.
“Betty Boop could be the ultimate timeless bombshell,” says James Gager, chief creative officer, MAC. “Her signature rouge lipstick makes a really bold, bold statement. In celebration of this icon, MAC has developed her own classic red, which encapsulates her personality.”
Additionally, the campaign will be supported by new original animated content featuring Betty Boop. The three-part animated shorts will feature Posen as an animated cartoon and spotlights MAC’s new lipstick line. The shorts will also serve as Betty Boop’s first animated content for the digital age.
“I didn’t go with the strapless (look from the cartoon), because I wanted them to be more age diverse and put my own spin on it,” Posen says. Another twist he added to the outfit: black netting with Boop-style kiss marks.
The final product is meant to capture the feel of the character who’s “feminist, strong and sexy, but she owns her own sexuality,” says Posen, who grew up watching the Max Fleischer creation, and other cartoons his father recorded on VHS.