Cosmetic brand ‘Dose of Colors’ released a brand-new collection themed around one of Disney’s most notable mascots – Mickey Mouse, who is celebrating its 90th Anniversary.
According to Allure, the line, which includes lip products and an eyeshadow palette features small tributes to Mickey, including tubes covered in mouse ears and a palette with the character’s face. A lipstick was named 1928, in honor of Mickey’s birthday, and eyeshadows named after the character’s most famous phrases.
The entire collection is currently available online, and products retail between USD 17 – USD 39.
Disney believes Mickey is a versatile character that cuts across gender and generations and brings families together.
Disney’s licensing model is quite well-established, where the intellectual property rights of the character are owned by the company. Overall, the Mickey franchise has 75-plus licensees on board.
Mickey Mouse is a funny animal cartoon character and the mascot of ‘The Walt Disney Company’. An anthropomorphic mouse who typically wears red shorts, large yellow shoes, and white gloves, Mickey is one of the world’s most recognizable characters.