Global Brands Group Holding Limited has entered into a five-year licensing agreement with contemporary British fashion brand Reiss.
With this association, Reiss joins Global Brands’ portfolio of fashion brands, including Calvin Klein, All Saints, Juicy Couture and Kenneth Cole.
“With its modern and aspirational approach, Reiss is a perfect addition to our strong portfolio of leading consumer brands,” said Dow Famulak, President – Europe, Asia & Brand Management at Global Brands Group in a statement.
“As a brand that resonates with consumers globally, we see significant opportunities for growth across the men’s and women’s accessories categories and look forward to leveraging our design and distribution expertise to maximize its potential,” Dow further stated.
Primarily into men and women’s footwear and accessories, the collaboration will mark Reiss’ first licensing agreement. As per the deal, Global Brands will design, manufacture and distribute a range of women’s and men’s footwear, bags and small leather goods.
“I am confident that GBG’s strong product development and sourcing skills, across footwear and bags, coupled with their extensive global distribution network, will allow Reiss to create a more great product and reach more customers around the world,” said Reiss CEO Christos Angelides.
Global Brands will begin to distribute the new ranges globally across Reiss stores, department stores and specialty retailers from spring/summer 2019.