Tommy Hilfiger has unveiled the first autumn/winter 2018 collaboration with four-time Formula One World Champion, Lewis Hamilton.
The collaboration with Tommy Hilfiger hits the catwalk in Shanghai on September 4. The runway was filled with over 100 looks, presenting the Tommy Hilfiger and Tommy Icons autumn 2018 collections, as well as the much-anticipated debut of the Tommy x Lewis collaboration.
The Tommy x Lewis collection has been designed by Tommy Hilfiger in partnership with Lewis Hamilton. The line was designed taking inspiration from Hamilton’s tattoos, his luxury street style wardrobe and his lucky number 44.
The collection, features bold colours, sporty influences, heritage pieces and versatile shapes across everything from apparel and footwear to accessories, underwear and socks.
Besides, the capsule collection also features a unique logo that sees the brand’s iconic flag positioned between Lewis Hamilton’s initials in Old English Gothic typeset and Sky Captain colour, inspired by the font used for his personal body art.
Check out the collection here:
Pic Courtesy: Tommy Hilfiger
The partnership between Tommy Hilfiger and Hamilton is an extension of the designer brand being named the official apparel partner for Formula One world champions Mercedes-AMG Petronas Motorsport earlier this year.
As per the multi-year strategic partnership, Tommy Hilfiger logo will feature on the team’s race cars, as well as the brand supplying race and travel wear for the drivers, and factory, office and hospitality clothing for the whole team.
With prices starting at just £45, the collection is shoppable in more than 70 countries, Tommy Hilfiger stores and online, as well as from select wholesale partners and across social media.