The Smiley Company has entered into a deal with Uniqlo that will see the retailer create a range of t-shirts inspired by the Rubik’s brand.
To hit retail outlets in early 2018, the street wear inspired prints will launch across Uniqlo’s global distribution network of over 1,500 stores.
It further underlines the demand for Rubik’s product outside of traditional channels.
Smiley CEO Nicolas Loufrani said, “As Rubik’s sales continue to build globally, so does the confidence of new partners in the brand extension. We are really now seeing the benefits of the hard work of my team in spreading the message of these successes at retail.
“We are also now starting to see the tangible benefits of all the trade shows we have been showing at,” he added.