Perry Ellis International announced that it has entered into a license agreement with BAK Apparel to include day and special occasion dresses as well as shrugs, toppers and coordinate sweaters for girls ranging in 4-13 years of age under the ‘Laundry by Shelli Segal’ brand.
The new collection is expected to launch in Spring 2019 in department stores and specialty retailers in the United States and Canada.
“Laundry by Shelli Segal has appealed to many generations of consumers since it was founded and we are delighted to be able to include stylish, feminine dresses specifically designed for young girls into the brand portfolio,” said Oscar Feldenkreis, CEO & President of Perry Ellis International.
A leader in fashion, the Laundry by Shelli Segal brand has been setting trends and inspiring women for more than 25 years. The Laundry by Shelli Segal lifestyle brand balances just the right blend of red carpet glamour and West Coast chic that is iconic and universal in its appeal. Always feminine and vibrantly colorful, the brand is known for its unique use of embellishments and signature prints.
“The Laundry by Shelli Segal brand has the perfect fashion aesthetic to inspire the design and development of age-appropriate styles for the girl’s casual and special occasion dress market. We look forward to working with Perry Ellis International to introduce feminine fashion to the next generation of consumers,” said Barry Kottler, President of BAK Apparel.
Perry Ellis International is a leading designer, distributor, and licensor of a broad line of high-quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution.
BAK Apparel, founded in 1976, is the exclusive home of the BAK and Andrew Fezza brands for boys as well as special occasion brands, Princess Faith and Katie M. for girls.