Paramount Pictures has got into a partnership with DreamWorks Pictures and has tapped denim and lifestyle retailer Hudson Jeans to launch an exclusive capsule collection based on the upcoming film, Ghost in the Shell
The 22-piece women’s and men’s range will aim to embody the dark dystopic future world of Ghost in the Shell and will include distressed denim, military cargo pants and bomber jackets.
The new apparel line which launched earlier this month will be available for two months via Hudson Jeans retail locations and on HudsonJeans.com.
LeeAnne Stables, president, worldwide marketing partnerships and licensing, Paramount Pictures said, “This Ghost in the Shell collection uniquely leverages the beautifully stylized design themes from the film, and with the accompanying marketing campaign, it will build further excitement for the film with audiences.”
Opening in theaters March 31, Ghost in the Shell takes place in the near future and follows The Major (Scarlett Johansson), a human who is cyber-enhanced to be a perfect soldier devoted to stopping the world’s most dangerous criminals. The film is based on the Japanese manga of the same name.