Nickelodeon signs sustainable fashion licensing deal

The merchandising arm of children’s TV producer Nickelodeon to create sustainable fashion and accessories as part of its licensing deal.

Viacom Nickelodeon Consumer Products (VNCP) teamed up with Trashcode to create products made from plastic bottles. It has, a new venture between licensed clothing and accessories business, Cookie Company Group, and sustainable textile pioneer, Waste2wear.

CEO of the Cookie Company Group Sabine Hulsman, said, “On average, a children’s shirt made with R-PET has given a new life to five to eight discarded plastic bottles, and a jacket can take up to forty plastic bottles out of the environment.”

Waste2wear has produced sustainable fabrics since 2008 using recycled PET bottles.

Senior vice-president, international, of VNCP, Mark Kingston said, “The T-shirts we created are not only high quality, but they also highlight the number of recycled plastic bottles used to create the garment.”

The first pieces to launch will include SpongeBob SquarePants T-shirts.

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