Manchester United and luxury denim brand ‘True Religion’ have collaborated to launch a range of premium club branded denim wear collection.
In a first-of-its-kind, the new global partnership with the iconic American denim brand will see a range of men’s and women’s co-branded styles.
Manchester United’s Group Managing Director, Richard Arnold, said, “True Religion is a well-known, established name in fashion, creating unique designs without compromising on quality. The range we have collaborated on includes the same attention to detail and craftsmanship that has made True Religion a global brand, creating a new way for our fans to express their support for their club through every day, easy-to-wear apparel.”
The exclusive collection features jeans, shirts, and jackets, including a highly desirable limited-edition denim jacket embroidered with the club’s crest. Fans will also have the opportunity to win a selection of clothing from the new range.
True Religion’s Chief Marketing Officer, Tara Peyrache, said, “We are thrilled to be the official global denim partner for Manchester United. As True Religion continues to evolve and connect with new audiences, it is exciting to offer Manchester United’s global fanbase an innovative line of premium denim for men and women. We look forward to this partnership with an iconic club that shares the same values and commitment to performance and quality.”
The True Religion Manchester United collection will also include a junior range, to be released later in the season.
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean.
The exclusive collection will go on sale beginning October 26 in the club’s Megastore as well as online via United Direct and truereligion.com and eu.truereligion.com.