The Kroger Co. introduces lifestyle apparel brand Our Brand

In its effort to engage consumers in a way, the Kroger Co. has introduced its new lifestyle apparel brand, Our Brand.

The new collection will re-invigorate Kroger’s apparel offerings and will feature active-inspired cuts and materials that move with consumers, according to the grocery chain. The initial Our Brand offering will be available for children, young men, juniors and adults.

“This new brand gives Kroger a chance to inspire and connect with our customers, offering effortless style every day from elevated basics to fashionable highlights,” said Robert Clark, senior vice president, merchandising, Kroger. “This new offering is on-trend, convenient and right in line with our customers’ needs,” he added.

Products of Our Brand will be seen at Fred Meyer and Kroger Marketplace stores totaling 300 locations in the U.S., in fall 2018.

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