Rapper Eminem and American workwear brand Carhartt have revealed a line of E13-branded apparel exclusively at Carhartt’s flagship store in Detroit, Michigan. The latest series of E13 merchandise includes sweatshirts, t-shirts and hats.
The latest collection will build on the pair’s earlier collaboration from November that saw the launch of the E13 brand and was established with the purpose of raising funds for the Verses Project (a branch of the Community Music School–Detroit) that works in association with the Michigan State University School of Music to teach students literacy through songwriting.
Paul Rosenberg, director, The Marshall Mathers Foundation, and Eminem’s manager avers, “It is incredibly important to provide the next generation of Detroit’s youth with the proper resources to maximize their potential.”
“That’s why the Marshall Mathers Foundation is so proud to work with Carhartt to continue to develop the literacy and songwriting initiatives fostered by the Verses Project,” he adds.