The international lifestyle fashion brand, Cakeworthy is collaborating with Sony Picture Entertainment and Scholastic Entertainment to create a horrifying apparel and accessories capsule collection based on the best-loved Goosebumps book series by R L Stine.
The collection is targeted at juniors and young men.
In addition, Cakeworthy is launching its capsule collection comprising signature screened flannels in addition to a hoodie, enamel pins among others.
“We are excited to collaborate with Cakeworthy on Goosebumps. Its Goosebumps collection is a must-have for every Goosebumps fan,” Jamie Stevens, EVP, Sony Pictures Entertainment Consumer Products was quoted as saying from Licensing Biz.
The collection is available for purchase from September 28 at the company’s official website. A second capsule collection based on the hit franchise Ghostbusters is also in development and is slated to hit shelves in time for the 35th-anniversary celebration of Ghostbusters in 2019.
Leslie Kay of Cakeworthy said, “We’re the 90s kids that grew up with goosebumps, so having the opportunity to now collaborate with the brand is a dream come true. We love being able to bring our spooky ideas to life.”
Goosebumps is one of the best-selling children’s series of all time and has entertained readers across the world with its scary tales for more than 25 years. Goosebumps 2: Haunted Halloween from Sony Pictures is scheduled to hit theatres this October.