Boux Avenue leaps into international market

As it continues its bid to boost international growth, noted lingerie business Boux Avenue has entered into new wholesale partnership deals and opened its first dedicated warehouse.

The company has signed deals with German ecommerce giant Zalando and US retailer Nordstrom for autumn 17, as the business continues to drive wholesale growth, having launched on Asos, Very, Lipsy and Littlewoods last year.

Last week, the brand opened its first dedicated warehouse and distribution facility in Crewe. It covers 70,000 sq ft and has 150 staff members.

Earlier this year, the company also invested in upgrading its IT systems, to make its platform more international and mobile-friendly.

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