Billabong LAB has signed a new partnership deal with the Andy Warhol Foundation for a new line Warhol Surf that would feature apparel based on Warhol’s iconic art pieces.
Throwing light on this, Michael Dayton Hermann, The Andy Warhol Foundation’s director of licensing said, “Warhol’s rebellious spirit and attraction to non-conformists led him to Southern California in 1968 where he spent two weeks filming surfers as part of his underground film, San Diego Surf. The Foundation is proud to collaborate with Billabong to celebrate individuals who refuse to be defined by convention.
Warhol Surf is available globally at select specialty retailers and online. The collection features a range of surf-inspired products for men and women including board shorts, swimwear, tops, tees and accessories, born as a result of combining Andy Warhol’s iconic art with Billabong founder Gordon Merchant’s original designs and signature silhouettes.