Haggar Clothing inks licensing deal for men’s sweater with Bernette

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Haggar Clothing has tapped Bernette Textile Company to design, produce and sell a line of branded men’s sweaters in the U.S.

The initial collection is expected to launch with major national retailers, in Haggar stores and online at Haggar.com in fall 2017.

“Licensing Haggar sweaters is a natural fit for Bernette,” says Jeff Siskind, president, Bernette Textile Company. “Since our inception 75 years ago, sweaters have been the mainstay of the Bernette business. Partnering with Haggar, a brand that has led the apparel market through innovation and dependable high-quality product, is consistent with our business model. We are thrilled by the opportunity to market and represent Haggar, an iconic heritage brand.”

Bernette is also a licensee for brands such as Coleman, The American Outdoorsman, U.S. Polo Assn, Tricots St. Raphael and Argyle Culture.

“As Haggar celebrates our 90th year, our partnership with Bernette Textiles further strengthens our product portfolio,” says Michael Stitt, chief executive officer, Haggar. “Bernette’s mission, vision and history align with ours, and both companies are committed to delivering the highest quality apparel, innovation and exceptional value for the consumer. We are excited to have Jeff Siskind and his team on board.”

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