British luxury clothing brand Ted Baker has signed a global licensing deal with Timex Group, to create watches that will “fully complement” its current apparel and accessory collections.
Ted Baker chief executive Ray Kelvin said, “This is an exciting opportunity for Ted Baker to drive accelerated growth in our watch business by leveraging the Timex Group global footprint and infrastructure, in line with our strategy to further develop Ted Baker as a global lifestyle brand.”
Ted Baker is a global lifestyle brand that operates through three main distribution channels: retail, which includes e-commerce; wholesale; and licensing, which includes territorial and product licenses. It offers a wide range of collections including menswear, womenswear, childrenswear, accessories, jewellery and footwear, luggage, home interiors, fragrance and skin wear, and gifting and stationery.
Timex Group president and chief executive Reiss Schmidt said, “We are delighted to bring Timex Groups expertise and long history as an authentic watchmaker to Ted Baker and look forward to producing exciting and innovative timepieces for their consumers.”
The British retailer has 532 stores and concessions worldwide, comprising of 195 in the UK, 113 in Europe, 127 in North America, 88 in the Middle East, Africa and Asia and 9 in Australasia.
Timex claims of an impressive portfolio of owned and licensed brands, including Timex, Guess, GC, Versace, Versus Versace, Salvatore Ferragamo, and Nautica.
The new collections of time-pieces will be launched internationally through premium retail partners in summer 2019.